We’ve all read plenty of articles that tell us how to drive traffic to our websites, namely to keep on adding good quality content and to get as many good quality inbound links as possible. What is often not mentioned though is how long it takes to build up a reasonable amount of traffic.
For example, if you publish a new website on January 1st with, say, ten webpages and a few dozen inbound links that you’ve managed to set up from other websites you run/own, the chances are that you initially won’t get any traffic at all; and when you check your web stats, the only visitor will be you!
If, from this point onwards, you aim to add one new web page and one new inbound link every day, by the end of February you might be averaging three or four visitors per day; and some days you won’t get any visitors at all (quite often on a Saturday or Sunday - which is a quiet time for many sites as we do most of our Internet surfing when we’re at work!).
The real danger is that you give up at this stage - after all, you’ve been adding inbound links and content for two months now and you’re still not getting any real traffic. The name of the game is patience - it takes months and months of continuous effort before much traffic comes along. OK, sure, there’ll always be sites like MySpace, FaceBook, and YouTube that are overnight successes, but they’re the exception to the rule, not the norm.
Set yourself goals
You need to set yourself goals and take a long term view. Decide how many visitors you want to aim for after, say, six months, and then after a year, and then after 18 months, and so.
For example, it’s realistic to say that after three months of adding content etc, you should be getting visitors every day. After six months, you could well be averaging 20 visitors per day; after a year, 100 visitors per day; after two years, 500 visitors per day; after three years, 1000-2000 visitors per day; and after four to five years, around 5000 visitors per day.
These are just guidelines of course, and you might find that your site does better, or worse, than this.
Once you can get above 1000 visitors per day (30,000 per month), you have the basis for a business, and you’ll make a bit of money out of Google Adsence, for example. Once you can get up to 3000 visitors per day, you’ll start to attract advertisers who are willing to pay you a few hundred pounds per month to place an advert on your site.
Have a five year plan, and decide what you want your target traffic figures to be. You might not achieve them, and you might need to adjust them as you go along, but like any business you’ll need projections to give you something to aim for.
Remember though, building traffic is an ongoing task and you should always be looking to add new content and build inbound links whenever you can.