I recently went to a lecture/presentation on how to make use of social networking sites in a business context. Although I found the presentation very interesting and informative, I’m still unsure as to how much benefit my business would get from going flat out ion the social networking arena.
What became apparent from the presentation was that you could easily spent a great deal of time keeping your social networking information up-to-date, although it is possible to write a post/entry in one place and then get it to update other places. For example, you could get your twitter entries to automaticallly update your blog.
We all know that networking is important when it comes to finding work, so I guess the same can be said about social networking. I know that singers quite often use sites like MySpace to promote their work and to build up a fan base. I’m dubious though as to how much work MySpace or FaceBook could generate for an IT consultant, for example. I have a LinkedIn account myself, which I suppose is where I should concentrate my efforts when it comes to finding project work.
I can see that social networking sites offer a great way to keep in touch with people, or to track down friends with whom you have lost touch …. although you should probably ask yourself why you lost touch in the first place !
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