Apple has announced that it will launch its new laptop computer at a conference, due to be held on Apple’s campus in Cupertino, California, next Tuesday. The announcement follows leaks and speculation about both the product design and a new low cost manufacturing process for the laptop cases. It has also been rumoured that Company sources have cryptically suggested that the conference will be “all about the brick”. However, in the current economic climate it remains to be seen whether reaction to Apple’s product launch will, in the end, centre around “the brick” or the product’s price.
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